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DIGITAL RADIO GUIDE TERRESTRIAL TRANSMISSION SYSTEMS - DAB
24
(13) United Kingdom
The public service broadcaster, the BBC, has been promoting its DAB Digital Radio
stations since September 1995 and at present covers over 85 per cent of the
population and includes the major motorway network. Digital One, the UK’s only
national commercial operator, runs the world's biggest digital radio network, with
more than 90 transmitters. Further transmitters are planned to expand the network
towards 90 per cent coverage.
Mid- 2005 saw nearly 150 DAB digital radio products in the market with today’s
figures far in excess of this. The range of DAB radios includes portables, hand-
helds, boom boxes, clock radios, micro systems, home cinema and in-car products.
Established manufacturers have helped to drive sales with high profile
advertisements in the national press.
The BBC has run a number of campaigns on television, radio and online promoting
DAB digital radio and programme content. Each campaign has seen a surge in
sales of products and consumer awareness rising. During 2005, the BBC
continued to promote individual services and content.
The Digital Radio Development Bureau (DRDB) is funded and supported by UK
broadcasters including the BBC, Digital One, EMAP Digital Radio, MXR and GCap
media. The DRDB's task is to ensure DAB's wide accessibility and swift adoption
in the UK.