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timetonoticeeachartifact;thus,theimagequalityperframemustbehighertoprovidethesame
perceivedquality.
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Consequently,youshouldtrytousethesourceframerateifpossible,andnolessthanhalfthe
sourceframerate,unlessyoutargetreal‐timestreamingtodial‐upmodemusers.
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Raisingframeratesgenerallypaysoffmorethanraisingframesizesinimprovingtheuser
experience.
NEGOTIATINGFRAMEDROPPING
‐Somecodecsoptionallyorautomaticallyreduceframerateinordertomaintainthequalityof
difficultframesandkeepwithinthetargetaveragedatarate.Thisprocessgenerallytakestheformof
acontrolthatsetstheminimumimagequalityperframe.Ifthebitsthatthecodecwouldnormally
allocatetoagivenframearen’tsufficienttohitthetargetquality,itraisesthedataratefortheframe
totheminimumrequiredforquality;thendropsoneormoreframesthatfollowtokeeptheaverage
datarateontarget.
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Whetherthisprocessisappropriatedependsonthecontent.
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Variousfactorscomeintoplayhere:
‐Keyframerate
‐Samplerate
‐Channels
Deliverymethodsforvideo
Themethodyouusetocompresscontentdependsgreatlyonhowyouplantodeliverit.
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Disc‐baseddelivery
‐Discplaybackkeepsgettingbetterevenasthefocusoftheindustrymovestonetworkdelivery.
‐Disc‐baseddeliveryworkswell,andtheavailabledataratesareradicallyhigherthanthoseforweb
video.
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Downloadablefiles
‐Themostbasictypeofvideoonthewebisasimple,downloadablefile.
‐Theadvantageofdownloadablefilesisthatusersdon’texpectreal‐timeplaybackduringthe
download.