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8 Alcatel-Lucent Unlimited Mobile TV Solution
Mobile Interactive TV successes
Alcatel-Lucent media solutions include mobile interactive TV applications,
which allow extensive interactivity and personalization, complementing
traditional live TV with made-for-mobile content, creating the possibility
to pro vide targeted advertisement supported content to end-users.
Alcatel-Lucent is heavily involved in interactive mobile TV deployments,
with more than 80 mobile operators around the world using its superior end-
to-end video and music solutions to enable their mobile video, music and live
TV services, including Orange World Video portal, Telefónica in Spain and
Mexico, T-Mobile in Germany, the UK and Austria, MTN South Africa,
Optimus and SIC TV in Portugal.
Alcatel-Lucent demonstrated the world’s first unified Mobile TV experience
across 3G and broadcast networks, enabling a compelling Mobile TV end-user
experience combining unicast and broadcast Mobile TV channels connect ed
to the same service platform on the same handset.
Leveraging Mobile TV, interactivity and personalization, Alcatel-Lucent enables
the generation of new services, additional revenues and new advertising models.